Who we are
Experienced support, built on professional standards.
We Personally Assist gives founders, business owners and senior professionals access to dependable Executive Assistant support without the cost or commitment of hiring in-house.
Book an introductory call
Why WPA exists
Great support isn't about where someone works.
It's about professionalism, judgement and taking ownership.
After more than a decade supporting C-suite leaders, founders and senior professionals, Alexandra knew businesses needed a better way to access experienced Executive Assistant support.
WPA was founded to provide that support flexibly, with the same professional standards clients expect from an exceptional in-house Executive Assistant.
Our aim is simple: support you don't need to manage.
Professional judgement
Experienced people who understand senior-level support.
Ownership
Work moves forward without chasing or supervision.
Dependability
Reliable support that fits how you already work.
Flexibility
Support that changes as your needs change.
“Their help managing everything from personal admin to billing has allowed me to focus on my role rather than getting bogged down in day-to-day tasks.”Carlin FierFounder, Fier & Folk
Meet the team
Experienced people. Professional standards.
Every Executive Assistant who joins WPA is selected for their experience, judgement and ability to work independently. We look for people who take ownership, communicate clearly and understand the expectations of supporting senior professionals.

Rose Liddell
Executive Assistant

Charlotte Parkinson
Executive Assistant

Julia Jackson
Executive Assistant

Ashleigh Day
Executive Assistant

Clare Burnage
Executive Assistant

Karen Finnon
Executive Assistant

Gemma Wade
Executive Assistant

Nadia Wozny
Executive Assistant
How we work
Support that fits the way you work.
We take ownership of the work you hand over so you can focus on running your business.
We understand your priorities.
We communicate clearly.
We take ownership.
Work is handled properly.
Looking for support?
Executive Assistant support that works around you.
Tell us what you need to hand over and we'll explain how WPA can fit into your business.
Book an introductory callLooking to join us?
Build your career with WPA.
Learn more about the experience we look for and working as part of our UK-based team.
View careersWho we are.
Experienced Executive Assistants. Dependable support. Work handled properly.
Why clients choose WPA
We Personally Assist was founded to give businesses access to experienced Executive Assistant support without the cost or commitment of employing someone in-house.
After more than a decade supporting C-suite leaders, founders and senior professionals, our founder knew that great support isn't about where someone works. It's about professionalism, judgement and taking ownership.
That's the standard WPA was built to deliver.
Support that fits the way you work
We provide experienced, UK-based Executive Assistant support that fits into the way you already work.
From inbox and diary management to travel, CRM and operational support, we take ownership of the work you hand over, so you can focus on running your business.
It's to become the support you stop thinking about because you know it's being handled properly.
Experienced people. Professional standards.
Every Executive Assistant in our team has a corporate background and experience supporting senior professionals.
We recruit for professionalism, organisation, reliability and sound judgement because these are the qualities our clients depend on.
Our aim is simple: support you don't need to manage.
Work you can stop thinking about
Whether you need a few hours each month or ongoing support, our standards remain the same.
Professional. Dependable. Easy to work with.
Because when work is handled properly, it's one less thing for you to think about.
“Enlisting the services of two EAs from the We Personally Assist team has helped my growing business significantly. Their help managing everything from personal admin to billing has allowed me to focus on my role rather than getting bogged down in day-to-day tasks. As a new business without the need for full time employees, this flexible service allows me to use the hours needed each week is an excellent solution for us and other companies like us.”
CARLIN FIER, FOUNDER, FIER & FOLK
Meet the team
Every Executive Assistant who joins WPA is selected for their professional experience, judgement and ability to work independently. We look for people who take ownership, communicate clearly and understand the expectations of supporting senior professionals.
Rose Liddell
Charlotte Parkinson
Julia Jackson
Ashleigh Day
Clare Burnage
Karen Finnon
Gemma Wade
Nadia Wozny